The Efficacy of Artificial Intelligence (AI) Adoption in Enhancing Social Media Marketing Creativity for Micro, Small, and Medium Enterprises (MSMEs) in North Sumatra: A Comprehensive Investigation. New Economy, [S. l.], v. 2, n. 1, p. 37–45, 2026. DOI: 10.63935/5xxqda48. Disponível em: https://journal.ajbnews.com/index.php/ne/article/view/272. Acesso em: 11 mar. 2026.