Vol. 2 No. 1 (2026)

Articles

• Pengaruh Store Atmosphere, Kualitas Pelayanan dan Social Media Marketing Terhadap Keputusan Pembelian

  Ulvi Mardhatillah, Siska Lusia Putri (Author)

  1-11

  • PDF |  Views: 10 times |  Download : 12 times

• Pengaruh Influencer Marketing dan Social Media Marketing Terhadap Keputusan Pembelian Produk Kosmetik di Kalangan Generasi Z di Kota Padang

  Fadila Surianti, Siska Lusia Putri (Author)

  12-24

  • PDF |  Views: 3 times |  Download : 6 times

• Pengaruh Social Media Marketing Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Produk House Of Smith Dengan Brand Image Sebagai Variabel Intervening

  Devin Arisena, Yofina Mulyati (Author)

  25-36

  • PDF |  Views: 10 times |  Download : 4 times

• The Efficacy of Artificial Intelligence (AI) Adoption in Enhancing Social Media Marketing Creativity for Micro, Small, and Medium Enterprises (MSMEs) in North Sumatra: A Comprehensive Investigation

  Achmad Puariesthaufani N, Satria Tirtayasa (Author)

  37-45

  • PDF |  Views: 13 times |  Download : 7 times