PKM Pemberdayaan Ekonomi Masyarakat Melalui Home Industry Donat Berbasis Komunitas di Desa Sumberanyar Kecamatan Paiton Probolinggo
Keywords:
Pemberdayaan , Ekonomi Masyarakat , Home IndustryAbstract
Abstract:
The community economic empowerment program through a community-based donut home industry in Sumberanyar Village, Paiton District, Probolinggo, aims to improve production and marketing skills and support the economic welfare of the community. This program succeeded in improving participants' technical skills in donut making, strengthening marketing strategies, and contributing significantly to increasing participants' income. However, the program also faces several limitations, such as limited access to capital, obstacles to technology adoption, and fluctuations in market demand. The method used in this service is qualitative with a participatory approach which emphasizes the active involvement of the community in the service process. The implications of the success of this program show that community-based economic empowerment can be an effective model for improving local prosperity and has the potential to be replicated in other areas. To overcome existing limitations, additional support is recommended in the form of access to microfinance, advanced technology training, as well as product diversification and expansion of marketing networks. By implementing these recommendations, it is hoped that the program can achieve sustainability and provide a broader and more sustainable impact on the community
Keywords: Empowerment; Community Economy; Home Industry
Downloads
References
Referensi
Apoga, R.R.; Petrovska, K. 2022. Barriers to Sustainable Digital Transformation in Micro Small and Medium Sized Enterprises. Sustainability Journal. Vol. 14 p. 1-19
Djamal, M. (2015). Paradigma Penelitian Kualitatif . Yogyakarta: Mitra Pustaka
Fuadi, D. S., Akhyadi, A. S., & Saripah, I. (2021). Systematic Review: Strategi Pemberdayaan Pelaku UMKM Menuju Ekonomi Digital Melalui Aksi Sosial. DIKLUS: Jurnal Pendidikan Luar Sekolah, Nomor:1
Hartanty, Irfanunnisa’ Tsalits dan Alifah Ratnawati, 2013. Peningkatan kinerja pemasaran melalui optimalisasi keunggulan bersaing. Jurnal EKOBIS, Vol. 14 No. 2 Hal. 72-89
Himawan, A. F. I., & Faisal, M. E. (2019). Positioning Travel Sites Online Traveloka According to Student Perception in Gresik using Method Multidimensional Scaling. In 23rd Asian Forum of Business Education (AFBE 2019) (pp. 178-184). Atlantis Press.
Jones, M.D.; Hutcheson, S; Camba, J.D., 2021. Past, present, and future barriers to digital transformation in manufacturing: A review. Journal of Manufacturing Systems p. 1-13
Kamaludin R. 2018. Competitiveness and exports sustainability of the Indonesian natural rubber. Sriwijaya International Journal Of Dynamic Economics And Business. 2(1): 85-98
Nadya. 2016. Peran Digital Marketing dalam Eksistensi Bisnis Kuliner Seblak Jeletet Murni. Jurnal Riset Manajemen Dan Bisnis, 1(2), 133–144.
Pradoko, 2017. Paradigma Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya
Rafiah, K.K; Widianto, S.; Kamal, I; Shofiana, A; Fajar, M.; Rudini, A.A. 2022. Digital Readiness Of SMES: An Insight From Indonesia. AFEBI Management and Business Review (AMBR) p. 12-26
Rasid, F.E.T., H,S.P., & Rizal, M.N. 2021. Faktor Pendorong, Proses Dan Tantangan Transformasi Digital Pada Usaha Mikro, Kecil Dan Menengah: Tinjauan Pustaka Sistematis. Jurnal Informasi Interaktif, Vol. 6 No., 62–71
Schwertner, K. (2017) ‘Digital transformation of business’. Trakia Journal of Science, 15(Suppl.1), pp.388–393. Doi: 10.15547/tjs.2017.s.01.065
Simberova, I; Koraos, A.; Schuller, D.; Smolikova, L. Strakova, J; Vachal, J. 2022. Threats and Opportunities in Digital Transformation in SMEs from the Perspective of Sustainability: A Case Study in the Czech Republic. Sustainability Journal Vol. 14 p. 1-17.
Sugiyono, 2016. Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung. Alfabet
Sulistiyani, Aditya Pratama, Setiyanto. 2020. Analisis Strategi Pemasaran dalam Upaya Peningkatan Daya Saing UMKM. Jurnal Pemasaran Kompetitif Vol.3 No.2 p.31-39
Telukdarie, A., Dube, T.; Matjuta, P.; Philbin, S. 2023. The Opportunities and Challenges of Digitalization for SME’s. Procedia Computer Science 217 p. 689-698
Wijayanto, H., & Harsadi, P. (2021). Modul Transformasi Digital. Kampus Merdeka, 1–116.
Sulistiyanto, S., Abidin, Z., & Romadhoni, S. A. (2023). Pelatihan Pembuatan Alat Pebasmi Hama Dengan Kincir Angin Bagi Petani Bawang Merah Di Desa Randutatah Paiton. Jurnal Malikussaleh Mengabdi, 2(2), 332-338.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Deddy_Junaedi87, Daud Em Paulia, Raudatul Jannah, Erinda Sulistiana, Intan Rahmadhani, Metalis Putri Pratiwi (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.