Pengaruh Store Atmosphere, Kualitas Pelayanan dan Social Media Marketing Terhadap Keputusan Pembelian
DOI:
https://doi.org/10.63935/rhsptq07Keywords:
Store Atmosphere, Service Quality, Social Media Marketing, Buying DecisionAbstract
This study aims to determine the effect of store atmosphere, service quality and social media marketing on purchasing decisions. The population used in this study were customers who had visited Show Koffie Padang. This study used 100 respondents using the Lemeshow formula as a sampling technique. Hypothesis testing in this study used statistical analysis consisting of validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, and heteroscedasticity tests) using SPSS (Statistics Product and Service Solution) software version 24. The research data came from primary data taken by distributing questionnaires. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions, service quality has an insignificant effect on purchasing decisions while social media marketing has a positive and significant effect on purchasing decisions. Simultaneously all variables, namely store atmosphere, service quality and social media marketing have a significant effect on purchasing decisions for Show Koffie Padang customers.
Downloads
References
Cahya, A. D., Andrian, R., Ramadhani, R. C., & Dwijayanti, E. (2021). Pengaruh Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian (Studi Kasus Roti Bakar 97). JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 5(1), 175–183. https://doi.org/10.29408/jpek.v5i1.3444
Dewi, V. A., Widuri, T., & Ayuanti, R. N. (2023). Pengaruh Social Media Marketing, Store Atmosphere Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Kopi Janji Jiwa Nganjuk. Mufakat: Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(6), 680–690.
Fatmawaty, A., & Halim, A. (2024). The Influence Of Digital Marketing, Price, Consumer Perception, Store Atmosphere And Word Of Mouth On Purchasing Decisions At Cafe Halona Coffee Rantauprapat Pengaruh Digital Marketing, Harga, Persepsi Konsumen, Store Atmosphere Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Cafe Halona Coffee Rantauprapat. In Management Studies and Entrepreneurship Journal (Vol. 5, Issue 2). http://journal.yrpipku.com/index.php/msej
Fuadi, N., Khairawati, S., Sasono, H., Stei, M. S., & Yogyakarta, H. (2019). Pengaruh Store Layout, Kualitas Pelayanan dan Motivasi Rasional terhadap Keputusan Pembelian Konsumen. In Jurnal Ekonomi Islam (Vol. 19, Issue 2). Desember.
Ghozali, I. (2016). Aplikasi analisis multivariate dengan program SPSS. Badan Penerbit Universitas Diponegoro.
Harlina, L., Srikandi, P., & Kusumawati, K. A. (2014). Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan (Studi pada Monopoli Cafe and Resto Soekarno Hatta Malang). In Jurnal Administrasi Bisnis (JAB)|Vol (Vol. 15, Issue 2).
Keloay, G., Rumawas, W., & Asaloei, S. (2019). Pengaruh kualitas produk, harga, dan kualitas pelayanan terhadap kepuasan konsumen pada Rumah Makan Dabu-Dabu Iris Fresh Wenang Manado. Jurnal Administrasi Bisnis (JAB), 8(2), 26–33.
Listiono, F. I. S. (2015). Pengaruh Store Atmosphere Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen sebagai Variabel Intervening di Libreria Eatery Surabaya. Jurnal Strategi Pemasaran, 3(1), 1–9.
Lupiyoadi, R., & Hamdani, A. (2009). Manajemen Pemasaran Jasa, edisi kedua, salemba empat. Jakarta.
Nawawi, I., & Solihin, D. (2024). Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Toko Ranch Market Kembangan Jakarta Barat. Cakrawala: Jurnal Ekonomi, Manajemen Dan Bisnis, 1(3), 369–378. https://jurnalamanah.com/index.php/cakrawala/index
Opa, S. A., & Astuti, M. (2024). Pengaruh Social Media Marketing, Word of Mouth Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Nwansa Coffee. Jurnal: IKRAITH-EKONOMIKA, 7(2). https://doi.org/10.37817/ikraith-ekonomika.v7i2
Pradiptarini, C. (2011). Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market. In Journal of Undergraduate Research XIV.
Qurniawati, R. S. (2018). Theoritical review: Pemasaran media sosial. Among Makarti, 11(1).
Riyani, H. (2020). Pengaruh Store Atmosphere, Kualitas Layanan, dan Kualitas Produk Terhadap Kepuasan Konsumen Cafe Malindo Corner di Kebumen.
Weinberg, T. (2009). The new community rules: Marketing on the social web.
Yuana, D., & Wahyuati, A. (2018). Pengaruh Harga, Store Atmosphere Dan Kualitas Pelayanan Terhadap Keputusan Pembelian. Jurnal Ilmu Dan Riset Manajemen (JIRM), 7(12).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ulvi Mardhatillah, Siska Lusia Putri,S.P.,M.M. (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
